Email Drive – End of Quarter 1

About this campaign:

This email campaign is a great way to introduce your contacts to fundraising drives and give yourself a fundraising boost early in the year.

Everything in brackets [ ] should be edited to fit the information about your cause.

Everything in braces { } should be linked to your donation page.


Date: 16 March 2021

Subject: Major deadline next week…


Next week ends the first quarter of 2020, and I am writing to you because we need your help. 

Our campaign is having a lot of success, and I am excited about the future of [NAME OF CITY OR STATE] and the great work we can do here. But campaign’s take money, and as we prepare for a summer of parades, community events, and grassroots campaigning, there is literature to print, lawn signs to deliver, volunteers to feed, and staff to be hired. That means I need you.

As of today, our campaign is just $[AMOUNT] short of our quarterly financial goal. This is critical deadline because it can help springboard the rest of our fundraising efforts and ensure we can run a winning campaign. 

{Will you chip in just $15, or whatever you can, to help us hit our mark?}


Thank you in advance and I look forward to this upcoming year,


This email should be forwarded from a trusted member of your community who has some credibility. You can also replicate a forwarded email to make it look like it’s been forwarded (with the senders permission of course).

Forwarded emails increase open rates and help emphasize important messages.


Date: 23 March 2021

Subject: Fwd: Major deadline next week…


I wanted to reach out to see if you saw [CANDIDATE’S NAME] email. 

[CAMPAIGN NAME] has just 72 hours to reach our end-of-quarter financial goals. Many of our supporters have stepped up, but we still have a ways to go.  This early stage is a critical part in the campaign process. It’s what sets the stage for a successful campaign. 

Please read [CANDIDATE’S NAME] email and donate to support their campaign!

Thank you,



——————–Forwarded message —————————–

Date: Mon, Mar 24, 2020 at 11:00 AM
Subject: Major deadline next week…
To:  [SENDER’S Name/Email]


Email 3 – UPDATE

Date: 29 March 2021

Subject: Working Late


It’s Monday, and my campaign staff and I are working late. 

On the outside, campaigns have a lot of glitz and glamour, but on the inside, organization, hard work, and persistence is what makes a winning campaign… and that’s what we’ve been doing this whole quarter. 

In January, we set a fundraising goal for ourselves and we’ve been setting up meetings, making phone calls, and following up with potential supporters. I’ve been humbled by the support, and with every contribution that comes in, I feel more responsibility – to my donors and my team – to ensure we hit our goals. That’s why I need you.


The end of the first quarter is tomorrow, and we are just $[⅓ of ORIGINAL AMOUNT] short of hitting our goal. I know you are getting a lot of email and phone calls, but we wouldn’t be pushing this hard if it wasn’t important. 

{Can I count on your to make a donation, right now, so we can stay on track and ensure we’re prepared for the spring campaign?}

Thank you so much for your support.



Date: 31 March 2021

Subject: Midnight is coming


Today is the last day of the quarter and I wanted to let you know we are almost at our goal!

If everyone donated $10 we would not only reach our goal, but we would blow past it.


With your donation you are helping to support a better [CITY OR STATE]. 

If you have not already donated, {will you consider contributing today?} Without your help none of this is possible. Your early support will help me to build my base and then engage a larger community of support.

Thank you,


Email 5 – THANK YOU


Subject: Thank you!


With your support we not only hit we exceeded our end-of-quarter fundraising target!

Thanks to you we have been able to [_________________]. With your support we were also able to [________________].

It may seem a ways off, but election day is really just right around the corner. We will be sending you regular updates on the campaign progress, our team’s efforts, and how you can be a part of it all.

Again, thank you for your support early in this race. Your support is the key to my success.