Email Campaign – Giving Tuesday With End of Year

About this campaign:

This email campaign is a comprehensive series to update your contacts about your yearly efforts and to bring awareness to the needs you have for next year. This one combines both Giving Tuesday and End of Year giving into one campaign.

Everything in brackets [ ] should be edited to fit the information about your cause.

Everything in braces { } should be linked to your donation page

Email 1 – Review of the Year

Date: November 16, 2020

Subject: Silver Linings OR Thinking of You

Dear [FIRST NAME],

Between the pandemic, economic recession, and [LOCAL ISSUE], 2020 has been a whirlwind! However, as the leaves change and days get shorter, I’ve found myself reflecting on our journey. 

So much of our focus on 2020 has been on the day-today, tackling one challenge after another facing our community. But when I take a step back, I realize just how much – thanks to supporters like you – that [ORGANIZATION NAME] has grown, become stronger, and remain more committed to [MISSION] than ever.

A few of [ORGANIZATION]’s silver linings and accomplishments of 2020 include:

  • [SOMETHING ACHIEVED THIS YEAR]
  • [SOMETHING ACHIEVED THIS YEAR]
  • [SOMETHING ACHIEVED THIS YEAR]

We couldn’t have done any of this without you! Thank you for your support as we continue to [PURPOSE OF ORGANIZATION]. You have ensured that throughout this crazy year we have still been able to move our cause forward. 

Thank you for your supporting, volunteering, and being a cheerleader for [ORGANIZATION].

Sincerely,

[SENDER]


P.S. {#GivingTuesday is just two weeks away. Get a head start and donate while you’re thinking about it.}

Email 2 – Begin Giving Tuesday Campaign

Date: November 23

Subject: It’s coming…

Dear [FIRST NAME],

Next week is #GivingTuesday!

2020 has been a year like no other. As we begin to see the light at the end of the tunnel, we’re going to rely on people like you – our closest friends, family, volunteers, and donors – to keep us on track and set us up to bloom next year.

While it’s early, I wanted to invite you Save the Data (December 1, 2020) and a spot for [ORGANIZATION] for any donations you may make on #Giving Tuesday. Nearly one-third of all non-profit revenue is raised in December, and this year, our team and [MISSION] is relying on people like you more than ever.

Every dollar donated next week on #GivingTuesday will be matched by a generous donor. $10 becomes $20, $500 becomes $1,000. Even better, by supporting [ORGANIZATION], your financial support will stay right here, in your community, and ensure we can continue to make strides towards [MISSION].

{Get a head start and donate today!}

Last week, we listed out all the things we have been able to do with your support. We know 2020 has been a challenging, confusing, and even frustrating year. But we know we will come out even stronger as long as we have the backing of generous people like you. Without you, we cannot do what we do.

Thank you in advance,

[SENDER]

Email 3 – Thanksgiving Message

Date: November 26

Subject: Giving Back

Dear [FIRST NAME],

As we gather around our dinner tables this evening, Thanksgiving will most certainly be different.

For some of us, we’re fortunate to have close friends and family who can join us around the dinner table, while for others, we may just be calling in via Zoom. But while the actual dinner may be different, the spirit of thanksgiving is not – and for that, I’m thankful.

2020 has brought about unprecedented challenges, and as I look back on our journey, I am ever so proud to be part of an amazing team of volunteers, staff, board members, and supporters like you. In the face of a pandemic, economic recession, and [LOCAL ISSUE], we’ve come together and continued to move [MISSION] forward. 

Together, we’ve [ACCOMPLISHMENT], and [ACCOMPLISHMENT].

This year, of all years, I want to thank you for believing in [ORGANIZATION], and standing with us as we move our [MISSION] forward through a challenging and difficult year.  Again and again, you’ve always been there when our community needed help, and you’ve given us the confidence to move forward and follow through on all of our commitments to others.

There is always more work to be done, but this week is all about giving thanks. So thank you for your support.

Sincerely,

[SENDER]

P.S. Share with others what we do and how they can be a part of #GivingTuesday {Social Media Share}

Email 4 – Giving Tuesday

Date: November 30

Subject: What a movement looks like…

Hi [FIRST NAME],

Tomorrow is #GivingTuesday, a global generosity movement that unlocks the power each and every one of us has – no matter how large or small – to transform our communities and the world.

This year, [ORGANIZATION] is relying more than ever on our best supporters – people like you – to make tomorrow a record breaking day for [MISSION/IMPACT] and all non-profit organizations in our community.

Here are just a few of the examples of the impact you can make by {making a donation to [ORGANIZATION]} this #GivingTuesday.

{Donate $10:} [IMPACT]

{Donate $35:} [IMPACT]

{Donate $100:} [IMPACT]

{Donate $250:} [IMPACT]

{Donate $500:} [IMPACT]

Together, we’ve overcome so many challenges this year, and I know we will continue to grow and accomplish our mission, especially with your support.

Hope you had a wonderful Thanksgiving, and once again, thank you.

[SENDER]

Email 5 – #GivingTuesday

Date: December 1

Subject: It’s today!

Dear [FIRST NAME],

Happy #GivingTuesday! It is always exciting to see our communities come together to support causes they care about. 

#GivingTuesday kicks off our December giving season, and we have set the ambitious goal of raising $[AMOUNT] between today and the end of the year. Help us get a headstart on our year end fundraising goal by making a #GivingTuesday donation today! 

{DONATE ON GIVING TUESDAY}

To sweeten the pot, all donations made today are being matched by a generous sponsor. $10 becomes $20, $100 becomes $200, $500 becomes $1,000!

Donate $10 = $20: [IMPACT]

Donate $35 = $70: [IMPACT]

Donate $100 = $200: [IMPACT]

Donate $250 = $500: [IMPACT]

Donate $500 = $1,000: [IMPACT]

I’m sure your inbox has been flooded with lots of great causes looking for donations. I hope we’ve earned your support and trust, and that we can count on you in this critical time for [ORGANIZATION] and [MISSION]. We are so humbled by all your support.

With much gratitude,

[SENDER]

The following email should be forwarded from (or mimic a forwarded email) from a trusted member of your community/organization who has some credibility.

Forwarded emails increase open rates and help emphasize important messages. This is also a great way to get your board members engaged – have them forward the email to their contact lists.

Email 6 – #Giving Tuesday Forward

Date: December 1

Subject: FW: It’s today!

Hi [FIRST NAME]!

Today is #GivingTuesday and [ORGANIZATION] is off to a great start, but we know we need to raise [7% of December goal] TODAY, to keep us on track to hit our end of year fundraising goals.

{Any chance you might consider making a donation today?} Once again, all donations made today are being MATCHED by a generous donor.

{DONATE BUTTON}

Hope you had a great Thanksgiving!

[SENDER]

 

Forwarded Message —————————————————————————————————————————–

From: [ORGANIZATION]
Date: December 1, 2020
To: [NAME]

 

Dear [FIRST NAME],

Happy #GivingTuesday! It is always exciting to see our communities come together to support causes they care about. 

#GivingTuesday kicks off our December giving season, and we have set the ambitious goal of raising $[AMOUNT] between today and the end of the year. Help us get a headstart on our year end fundraising goal by making a #GivingTuesday donation today! 

{DONATE ON GIVING TUESDAY}

To sweeten the pot, all donations made today are being matched by a generous sponsor. $10 becomes $20, $100 becomes $200, $500 becomes $1,000!

Donate $10 = $20: [IMPACT]

Donate $35 = $70: [IMPACT]

Donate $100 = $200: [IMPACT]

Donate $250 = $500: [IMPACT]

Donate $500 = $1,000: [IMPACT]

I’m sure your inbox has been flooded with lots of great causes looking for donations. I hope we’ve earned your support and trust, and that we can count on you in this critical time for [ORGANIZATION] and [MISSION]. We are so humbled by all your support.

With much gratitude,

[SENDER]

Email 7 – #GivingTuesday Thank You

Dear [FIRST NAME],

I want to start by saying thank you!

With the generous support of people like you, [ORGANIZATION] has met and overcome all of the challenges of 2020, and we are set up stronger than ever.

Yesterday, over [NUMBER] of donors stepped forward and contributed $[AMOUNT] towards our December fundraising goal. These donations were matched, meaning we earned $[AMOUNT] and are on track to meet or exceed our goals!

These funds will help us [OUTLINE TOTAL IMPACT FROM PREVIOUS TABLE].

Thank you so much to all those who stepped forward and contributed, and if you didn’t get a chance, but would still like to support [ORGANIZATION] reach our December fundraising goal, you can still donate online here:

{DONATE BUTTON}

Sincerely,

[SENDER]

Email 8 – Yearend Campaign

Dear [FIRST NAME],

Tis’ the season. 

2020 has brought unprecedented challenges, and each and every time we’ve been able to rise to the occasion because of generous supporters like you.

With your ongoing support, even in the face of a pandemic, [ORGANIZATION] has:

  • [SOMETHING ACHIEVED THIS YEAR]
  • [SOMETHING ACHIEVED THIS YEAR]
  • [SOMETHING ACHIEVED THIS YEAR]

Our team is laying out some big plans for 2021. With your help, we can engage more volunteers, expand [SOMETHING RELEVANT], and serve more [THOSE IMPACTED] in 2021 and beyond.

As 2020 comes to a close, [ORGANIZATION] is tirelessly working to raise $[AMOUNT] towards our $[AMOUNT] year end goal. Will you help us get closer as we move into the final weeks of the year?

{DONATE LINK}

And if you’ve already donated, thank you! You can help us more by telling your friends, sharing on social media, and forwarding this email to help us reach our goal. 

Happy Holidays, and thank you.

[NAME]

Email 9 – End of Year

Date: December 27

Subject: 2021

Dear [FIRST NAME],

The end of 2020 is in sight and our team is already gearing up for 2021. A few of our major goals for the future include:

  • [2021 Goal]
  • [2021 Goal]
  • [2021 Goal]

This is why we need you people like you. You’ve stood by us through a pandemic, economic recession, and [LOCAL CHALLENGE]. While 2020 has been a challenging year, we’ve continued to focus on our mission and make sure [MISSION]. We’ve [ACCOMPLISHMENT], [ACCOMPLISHMENT], and [ACCOMPLISHMENT].

If we could do all of this 2020, just imagine what we can do in 2021!

{Donate Link}

We have seen great success this year, but it is only possible because of the financial support and involvement of people like you. Thank you for everything and have a great rest of 2020.

[SENDER]

The following email should be forwarded from (or mimic a forwarded email) from a trusted member of your community/organization who has some credibility.

Forwarded emails increase open rates and help emphasize important messages. This is also a great way to get your board members engaged – have them forward the email to their contact lists.

Email 10 – End of Year Forward

Date: December 29, 2020

Subject: FW: 2021

Dear [FIRST NAME],

We’re in the final stretch of our year end fundraising campaign, and I wanted to make sure you saw our last email. As of today, we’re just $[AMOUNT] away from reaching our December and 2020 fundraising goal.

It’s been quite a year, and if we can just get an extra 14 people to step up and make a donation today, we will be on track to hit our goal. {Can we count on you?}

{DONATE}

As always, thank you for your ongoing and lasting support.

[SENDER]

—————————————————————————————————————————–

From: [ORGANIZATION]
Date: December 27, 2020
To: [NAME]

Dear [FIRST NAME],

The end of 2020 is in sight and our team is already gearing up for 2021. A few of our major goals for the future include:

  • [2021 Goal]
  • [2021 Goal]
  • [2021 Goal]

This is why we need you people like you. You’ve stood by us through a pandemic, economic recession, and [LOCAL CHALLENGE]. While 2020 has been a challenging year, we’ve continued to focus on our mission and make sure [MISSION]. We’ve [ACCOMPLISHMENT], [ACCOMPLISHMENT], and [ACCOMPLISHMENT].

If we could do all of this 2020, just imagine what we can do in 2021!

{Donate Link}

We have seen great success this year, but it is only possible because of the financial support and involvement of people like you. Thank you for everything and have a great rest of 2020.


[SENDER]

Email 11 – End of Year

Date: December 31

Subject: Goodbye 2020!

Dear [FIRST NAME],

It’s time to say goodbye to 2020!

I am proud of all we’ve accomplished this year. We’ve [ACCOMPLISHMENT], [ACCOMPLISHMENT], and [ACCOMPLISHMENT]. We’ve overcome a pandemic, kept our doors open, and remained committed to our mission.

While there have certainly been a number of setbacks, I am proud of our volunteers, Board of Directors, staff, and donors like you who have consistently stepped up and made sure we had the resources to keep moving forward. 

Now, as we enter the final hours of 2020, I wanted to invite you to make one last contribution to support [ORGANIZATION]. With your support, our team will hit the ground running next year and continue to serve [THOSE SERVED].

{DONATE BUTTON}

With your continued support, we’ve set some ambitious goals for next year, including [GOAL], [GOAL], and [GOAL]. 

As of today, we stand just $[AMOUNT] short of our 2021 goal. If you are in a position to do so , thank you for your year end contribution.

Sincerely,

[SENDER]

Leave A Comment?